Brand activation manager


Guyancourt France

Loisir, sport, tourisme
selon profil
14/12/2018   Loisir, sport, tourisme selon profil

The role: Assist in the development and implementation of brand and product strategies for allocated brands. Includes a focus on executing all set activities outlined in the milestone calendar including but not limited to: 

  • market analysis,
  • promotional and marketing programs,
  • assist in Profit and Loss management, asset creation and administration and management of key agency relationships.

Responsabilities :

  • Financial Management:
      • Manage set budget for allocated brands including monthly Purchase Order raising, accruals and variance reporting.
      • Support Global Team with key financial metrics to build out seasonal Toy Line Plans.
  • Marketing Activation:
      • Work closely with the global marketing team to execute French campaigns, ensuring full alignment between French market needs on deliverables and timings. 
      • Support the Commercial Director on the briefing and implementation of agency plans for PR/influencer, digital, and linear media buy.
      • Meet regularly with the Sales Analytics team to understand brand and item-level performance analysis on a weekly basis. Use insights to drive marketing decisions, guide sales forecasts, and future product development.
      • Perform and present post-mortem analysis twice a year on all campaigns including, but not limited to: Franchise-level, brand-level, item-level, national campaign, special events and/or partnerships. 
      • Collaborate on trade marketing strategy and execution for all in-store POS/POP.
  • Business Planning:
      • Support Commercial Director on the development and implementation of brand marketing strategies for the French market. 
      • Present new product lines and marketing plans to both internal and external partners, generating buyer excitement and engagement at Toy Fair presentations.
      • Support Commercial Director to set product pricing with market landscape and margin requirements in consideration.
      • Ensure timely and accurate flow of information from HQ to the sales team for brand, product, and marketing updates. 
      • Contribute to the planning and management of the French retail distribution strategy in conjunction with key stakeholders.

Your profile: 

  • A minimum of 4 years’ experience in a brand marketing role, ideally within a kid-targeted category like toys, entertainment, food, sports, or video games.
  • Must have undergraduate degree in related field from an accredited institution.
  • Must have strong knowledge of French retailer landscape as it pertains to toys and consumer goods.
  • Core capabilities : Relating and Networking Create win -win partnerships with others. Relates to others in a confident and relaxed manner. Establishes good relationships with customers, employees and cross functionally. Relates well to people at all levels. Manages conflict promptly and effectively, and builds trust by connecting, understanding differences and empathising with others.
  • Planning & Executing: Plan ahead and work in a systematic and organised way and takes account of possible changing circumstances. Monitor performance against deadlines and milestones.
  • Applying Expertise & Technical Capability:
      •  Mid level media skills and adept with digital and social platforms.
      • Genuine interest in supporting retail partners
      • Demonstrates analytical capabilities, and financial acumen. 
      • Demonstrates growing ability to identify the right media mix to reach the target consumer.
      • Understands and adheres to COPPA compliance laws.
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